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What is Digital Marketing? | Full Insights

What is Digital Marketing? | Full Insights


What is Digital Marketing? 


What is Digital Marketing
, We can describe this type of marketing in this way,


That if some want to grow its business like selling products In selling products if the person is selling garments or electronics, The person wants Digital Marketing to make sales higher and higher. To make its brand internationally and also the person spend money in Digital Marketing for its products promotions!



In the upper para we have discuss Digital Marketing  with an example which mostly peoples referred, Now the
Definition!


“The Digital Marketing is the way in which we can boost our sales, grow our brand,  product promotions and whatever else you want to grow your  self / brand by Digital Marketing and we can also target our that audience which are applicable according to niches!”




Digital Marketing,
also helps us to target our targeted audience. The best advantage of  Digital marketing is to easily target our audience, But how easily? This question is very important. The answer is that: By digital marketing our products or brand only reaches to that audience which are likely by them. You will under stand more by the example:
I have a online store in which I’m selling earpods, chargers, cooling fan and battery saver. Now I spend in Digital marketing through doing SEO of my website, by spending on google ads or meta ads (we will discuss in below topics) and by these I spend my money on those who likes or who wants these products, So by these my products will show to right audience and as wll as my brand will also grow!


Types of Digital Marketing

In this blog, we will only give you a overview of types of digital marketing. We will discuss in detail on upcoming posts!

      
1:Search Engine Optimization(SEO): The most famous and my favourite method is SEO. This is a type of marketing in which we do SEO of our site, rank our site on those keywords in which category our site is. This type of marketing helps us to get high traffic and as well as brand growth / sales.
      
2:Content Marketing: This type of a marketing is done by own self like, we make blogs, videos and info graphics to target our audience. When peoples sees our blogs, videos If our content is high and rich quality, peoples attracts and try to get our service.

  
     3:Social Media Marketing: The most famous and easier way of marketing to grow your brand. In this type of marketing, We promote brand or bring sales from social media platforms Instagram and Facebook through meta ads to get sales, promote business or want to awareness we can use it.

      
4:E-mail Marketing: E-mail marketing helps us to get leads and to maintain customer relationships.


Traditional to Digital Marketing

In old times if you want to make your brand famous or you wants sales we use Televison or printed ads and posters, Therefore at that times it was kindly difficult to get sales. But now it’s a digital time in which we can get leads or even we want to get sales we can target our audience easily by using different resources like If we do SEO of our site and make high rank in keywords and high rank in Google in category, so it helps us to get sales. Same case at SMM  if we good targeting we can make our good presence in social media also!


Success In Digital Marketing

The success ratio of digital marketing is 100% when we do proper targeting. If we are running campaigns on Meta, If we do proper targeting, provide good content so it is possible to get 100% result that we want. Same in Google ads and Search Engine Optimization, If we use correct keywords and provide good content we can rank on Google!


Advantages and Challenges of Digital Marketing


Advantage:
      
      
1:The advantage of Digital Marketing is that it is cost effective and generate results than Traditional marketing because In traditional marketing we cannot target audience that will like our service.

       2:The most important thing in Digital Marketing is that we can target anywhere we want i.e: Globally. If I’m living in Dubai and I want to target USA audience it will be easy for me to target as compare to we choose traditional marketing.

       3:By Marketing digital we can measure results and also can access data. Like If I target USA and Canada audience and I want to see that from which country did I get better result, it is easy for me by seeing in my dashboard----even I have use any type of marketing strategy (SEO, Content  marketing, SMM).



Challenges

      
1:In something we have wide range of advantage we also have some challenges!
The main challenge is that we have a high number of competition, Which can affects our budget, our ranking or any thing. Like SEO, We are ranking in Blogging (Digital Marketing Blogs) category there are many thousands of millions of people who are trying for ranking on top.

       2:The other challenge is that, as you know trends and technologies are changing so fast, SO by changing in them also effects our marketing.




The Future and Final thought on Digital Marketing

 
The Digital Marketing is the trend which are getting more higher and higher from several years, AS you know the trends are changing after some periods so the most recent trend which is getting popular Artificial Intelligence (AI), Video search Optimization, Content marketing and Influencer marketing.

The final thought about Digital Marketing is that it helps to grow our brand, generate good results and to make your brand famous!

 

I hope you like this post!


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